為什麼小紅書應用程式對中國網購者如此有幫助?
為什麼小紅書應用程式對中國網購者如此有幫助? 小紅書是中國最知名的社交媒體平台之一,成立於2014年。 由於其有計劃和有針對性的營銷,這個中國社交網絡和電子商務網站在中國國內廣受歡迎,現在開始在國外產生影響力。 了解更多:小红书粉丝购买 如果您的計劃不包括小紅書,您將無法在中國快速發展的電子商務領域取得成功,特別是如果您從事時尚或美容行業。 在本文中,我們將向您介紹網站的豐富資源,可協助您提高公司在中國的知名度。 小紅書讀者資料 小紅書(中文也稱為小紅書)擁有超過 3 億活躍用戶,正在迅速擴張。 由於女性佔其用戶的絕大多數,因此對於涉及時尚和美容/化妝品行業的中外企業來說,這是一個寶貴的資源。 小紅書是向中國千禧世代和 Z 世代受眾行銷的絕佳平台,因為這些群體構成了其用戶的大部分。 它提供了許多功能,例如分享圖片和影片、推廣商品以及與追蹤者溝通的能力。 由於強調生活方式照片和高品質內容(類似於 Instagram),即使您無法在那裡發表深入的文章,您仍然可以透過多種方式吸引觀眾。 小紅書上發布的數據70%以上是由用戶貢獻的。 使用使用者生成內容 (UGC) 和知名媒體人物(KOL、KOC 以及奈米或微觀影響者)是吸引新成員的最佳策略之一。 小紅書應用程式的用戶群是18 歲至35 歲之間的年輕職業女性。能夠找到新產品、留下評論以及交流想法和技巧。 所有這些活動每天都會產生數千個用戶生成的內容貼文。 該軟體具有浪費時間的所有要素,包括整合商店、直播、購物筆記和短影片。 它是透過非促銷材料向中國客戶展示企業的絕佳工具,從而改善他們的購物體驗。 最暢銷的產品是什麼? 由於小紅書的大多數用戶是中國女性,因此該應用程式是中國國內外時尚和化妝品產品競爭激烈的市場。…
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